direcTani is a social enterprise with the idea incepted in the year 2019, to ensure only farmers, fisherman and consumers become the actual beneficiary of agriculture business.
direcTani aims to improve the distribution of wealth in terms of farm and sea produce by way of improving the supply chain design so that farmers and fishermen enjoy higher percentage of the final price.
AT THE MOMENT, FARMERS AND FISHERMEN RECEIVE ONLY 30% OF THE RETAIL PRICE OF THEIR PRODUCE
For example, if you purchase an Indian Mackerel fish (Ikan Kembong) at RM15 per kilogram, the fisherman generally receives RM4.50 per kilogram for their hard labour and if you purchase locally grown tomatoes at RM8.00 per kilogram, the farmer receives on average RM2.40 per kilogram.
IT IS TIME TO EMPOWER THE LOCAL FARMERS AND FISHERMEN
When you choose direcTani, you assist local families to improve their standard of living, while ensuring a lower final price to end consumers.
Let us work together in our journey to promote local agriculture.
SHOP AT DIRECTANI #SUPPORTLOCAL
We have a group of farmers and fishermen that offer the best quality produce at affordable prices.
Local and freshly picked
VEGETABLE
Local and healthy picked
FRUIT
Deliciously fresh local
SEAFOOD
ASSIST FARMERS TO MAKE MORE MONEY
There is an urgent need. Help us assist farmers to increase their income and provide for their families. This will also encourage the next generation of farmers to invest in food production.
Use #direcTani and follow us @direcTani in order to support local produce